The date was November 12, 2017. EA was getting the shit kicked out of them for locking some hero’s behind loot-boxes and an awful progression system in Star Wars Battlefront II. So an unknown community manager hit the EA Community Team Reddit account to officially respond to the complaints. Two years later, and over 600k downvotes, EA has earned a Guinness World Record. So uh, congratulations EA?
Here’s the full post:
The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.
Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.
This post is the most hated post that has ever touched Reddit with the runner up weighing in at 89k, so honestly it’s kind of impressive. And this is the weirdest silver lining of all time. “So yea, our community hates us for what we did. But we just received a Guiness World Record. So, that’s a W?” Since this post, it has accumulated around 683k downvotes.
Reddit user -amasha- was the one who spotted the world record.
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