BMW has partnered with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1 Entertainment & Sports. They will provide vehicles to travel to/from events in, as well as collaborative content creation, heavy social engagement, and BMW logos on jerseys. BMW has been in the esports space since 2017 with League of Legends European Championship, and BMW SIM Live. But now, it looks like they’re all in.
These orgs play against one another pretty frequently across multiple games. So this is where the social engagement will come into play. There’s going to be artificial beef to get both sides of the match a little fired up. I’m not a big fan of that, but it makes sense from a marketing standpoint. I need some real beef. This is one of the first times I think I’ve seen multiple orgs who compete against one another, sign under the same partnership, at the same time, with the goal of cross-pollinating the orgs.
It’s gonna be so fire when LAN’s are back, and all these players roll up in fly ass BMW’s. It’s also sick to see that BMW is getting their hat in the ring with luxury cars. Shows that they know that esports pros make some decent coin, and that the scene is still moving towards the moon. Because why else would you put a product in front of an audience that wouldn’t pay off? It would be like advertising beach umbrellas to people who live in Alaska. But nope, there is money to be made in the esports world.
Welcome to esports, BMW.