Bud Light Is Pulling A Willy Wonka With Its Beer Cans

Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition “Strike Gold” Super Bowl-themed packaging. Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give fans the opportunity to enter for a chance to score big at the end of the season and win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years). -Anheuser-Busch

WHOAAAAAAAAAAA there Bud Light! You’re really gonna do this to me RIGHT before the holidays?! Jesus Christ, pray for the three of our livers, because something tells me one of us is bound for certain, swift death after the announcement of this promotion.

This is a pretty great contest, this is kinda like the Keystolope – a special orange can of Keystone Light hidden in very few racks of the beer – except it actually has a prize involved. This funniest thing about this contest is that Bud Light claims they’re giving a fan tickets “for the rest of their life”. What, I’m not gonna live to see 72!? Actually, probably not if I’m drinking enough Bud Light to actually win this thing… But still, 51 years seems a little short. Go ten toes or nothing, A-B.


Anyway, the contest will stretch from 11/28 to 1/13, and you have a chance to find the gold can in 18, 24, and 30 racks of Bud Lattes. Now, there’s a few details to this contest that have me a little disillusioned with the thrill of being the guy that finds this can:

Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit com to download and print a gold can wrap.

Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on*.

Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.

One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.

*Consumers entering in California simply must take a picture showing their fan spirit and post on social media (Facebook, Instagram, or Twitter) with the hashtags #SBTix4Life, #Sweeps and #CA.

Wait, what? Not only do you not even need to find a gold can, people in California only have to submit hashtags in tweets to win the contest!? If I’m Bud Light, I’m retracting this whole contest and starting it over. Make one gold can for every state in the USA, throw it in a rack, and make all 50 winners fight to the death, Hunger Games style, to determine who gets the Super Bowl tickets. If you’re reading this, A-B, hire your boy.

Keep track of our impending liver failure as we try to win this contest on Twitter at @WickedGoodGames.

Papa Dom

Co-founder, lead blogger, graphic designer, and manager of WGG's writing team - Dom has been writing about video games for over ten years. Dom's work has been featured on some of the world's biggest gaming news outlets - including Dexerto, GameInformer, and IGN.

Leave a Reply

Your email address will not be published. Required fields are marked *