IKEA’s New Gaming Lineup is Straight FLAMMOR

A long-time unofficial staple of the PC gaming community, IKEA recently announced a partnership with Republic of Gamers (ROG). Officially breaking into the world of gaming-related accessories/furniture, IKEA hopes to bring new “affordable, high performance gaming products” to its stores.

Featured items above include:

  • MATCHSPEL – Gaming Chair
  • UPPSPEL – Pegboard… for Gaming
  • UTESPELARE – Gaming Desk / Drawer Unit
  • LANESPELARE – Neck Pillow (NEED), Mouse Bungee, Mug with Lid and Straw

The partnership also goes beyond furniture with IKEA’s first Esports event sponsorship. The “For Those Who Dare Challenge” is a 2v2 Rocket League cup with a grand prize, of course, of an IKEA gaming den (+5000 GBP).

My personal understanding of design language may be at a second-grade level, but IKEA’s designers put out a video describing their inspirations:

Products that offer better ergonomics help gamers excel at what they do without wearing out their bodies – become better athletes, basically.”

Jon Karlsson (Designer, IKEA)


99.9% likely to be found with a beer in one hand and a controller in the other.

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