Popular tourist attraction, Mari Mobility (formerly Maricar) has been found guilty of infringement on Nintendo’s intellectual property. Mari Mobility offers customers that ability to ride go-karts around the streets of Tokyo, dressed up as Mario characters, and recently superheros. Nintendo sued in 2018, and was awarded $92k – but Mari Mobility decided to appeal. Which ended up costing them an additional $458k. Not good!
We at Street Kart is providing our service as usual. Street Kart is fully complied [SIC] through local governing laws in Japan. Street Kart is in no way a reflection of Nintendo, the game ‘Mario Kart’. (We do not provide rental of costumes of Mario Series.)
I can’t help but respect Mari Mobility for thinking that this isn’t a clear rip off. They even went to the extent of writing “unrelated to Nintendo” on the back of the Karts. If that doesn’t scream “we’re doing something wrong” I don’t know what does. Oh, writing we aren’t involved will help you steer clear of lawsuits. Wrong. I don’t blame Nintendo for swooping in. Last thing you want is your brand being tied to drunk Toad’s flying around the streets of Tokyo causing havoc. Kinda sounds like a blast if we’re keeping it a buck.
I can’t help but think Mari Mobility is going to be completely out of business after that. How can a company that specializes in letting people dress up in costumes and ride go-karts afford to pay out almost a half a million dollars? Are people really dumb enough to pay stupid money to do this? Go to your local go-kart course, dress up as whatever the fuck you want, and have a day. Probably a lot cheaper. And you won’t get hit by trucks, or drive into bodega windows.
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