Thanks, I Hate It

Halo, the franchise with the upcoming sequel that we know nothing about, has teased a collaboration with Billionaire Boys Club.

For those who don’t know, Billionaire Boys Club is the parent brand of Icecream, a clothing line by rapper and producer Pharrell Williams.

Why is this collaboration happening? I have no idea. But I’ll tell you what, people are not crazy about this in the comments.

Sure, anybody can complain about anything on the internet, and they often do. Sometimes, these complaints are valid and sometimes – they are not. In this case, I feel like any complaints about this announcement are 10000000% warranted.

We don’t know anything about Halo Infinite, and that is bad. If I were 343, I would hold off on any other retail or brand partnerships that aren’t accompanied by news about the actual game. It’s just a bad look.

Papa Dom

Co-founder, lead blogger, graphic designer, and manager of WGG's writing team - Dom has been writing about video games for over ten years. Dom's work has been featured on some of the world's biggest gaming news outlets - including Dexerto, GameInformer, and IGN.

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