Thanks, I Hate It

Halo, the franchise with the upcoming sequel that we know nothing about, has teased a collaboration with Billionaire Boys Club.

For those who don’t know, Billionaire Boys Club is the parent brand of Icecream, a clothing line by rapper and producer Pharrell Williams.

Why is this collaboration happening? I have no idea. But I’ll tell you what, people are not crazy about this in the comments.

https://twitter.com/Tr1f3cta7/status/1324539875203403779?s=20

Sure, anybody can complain about anything on the internet, and they often do. Sometimes, these complaints are valid and sometimes – they are not. In this case, I feel like any complaints about this announcement are 10000000% warranted.

We don’t know anything about Halo Infinite, and that is bad. If I were 343, I would hold off on any other retail or brand partnerships that aren’t accompanied by news about the actual game. It’s just a bad look.

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Papa Dom

Co-founder, lead blogger, graphic designer, and manager of WGG's writing team - Dom has been writing about video games for over ten years. Dom's work has been featured on some of the world's biggest gaming news outlets - including Dexerto, GameInformer, and IGN.

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