Blogs Is Dead, Long Live


We’re going to be transitioning away from using the name for our gaming service and the functionality connected to it. technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way. -Blizzard

That’s all folks. Blizz is ready to say goodbye to the branding that they’ve used as their online gaming  platform since ’96. Blizz is assuring that nothing about is changing except the name, which is great – since the service itself works fucking great (aside from when dickheads decide to DDoS it). Two decades (!) ago, went live with the launch of the original Diablo, and brought gamers tons of in-game online features that were previously unavailable. Today, technology is still at the heart of all of Blizzard’s games – most of which rely on internet connectivity to play.

It’s not goodbye, it’s I’ll see you later. Give Harambe our best. </3

In their official release, Blizzard says that their original idea for was so novel and so unique that it simply needed its own name to fully articulate to gamers how incredibly revolutionary it was. Unfortunately, Blizz says they’ve experienced confusion among their users between Blizzard and, which is why they’re re-branding. Built-in multiplayer is no longer a fantasy or foreign concept, so Blizzard says they don’t feel the need to maintain the individual name for the service. It’s very likely that’s rebranding will probably just fold it into Blizzard’s website, but it’s something they say will take place over a few months, so you’ve still got some time to snuggle up to the nostalgic day-long marathons playing Diablo online with your buddies back in middle school.

Now, if you need me, I’ll be bringing my iMac over to Chris’ house to have a lan party. Instead of Mountain Dew and Doritos we’re prolly gonna be deleting Miller High Lifes and cheesecake brownies because we’re fuckin’ ADULTS now.

What’s your fondest memory of Take trips down memory lane with us on Twitter at @WickedGoodGames.

Papa Dom

Co-founder, lead blogger, graphic designer, and manager of WGG's writing team - Dom has been writing about video games for over ten years. Dom's work has been featured on some of the world's biggest gaming news outlets - including Dexerto, GameInformer, and IGN.

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