First of all, let me preface this blog with a statement like “I am not a GQ editor or professional Hollywood stylist” before some internet weirdos go find pictures of me wearing jorts and tall tees back in high school. Now on to the goods.
Folks, I hate to break it to ya, but it’s time to class it up a bit at The Game Awards.
Geoff Keighley’s annual celebration of gaming, and the people who elevate it as an art form, is a star-studded event that packs the Microsoft Theater in Los Angeles with all manner of celebrities, artists, game developers, and media. “Gaming’s Biggest Night” is the TGA’s tagline, and it looks, sounds, and feels exactly like it should – with the exception of some of the attendees’ attire.
Credit where it’s due, this topic was already kicked off by Kotaku’s senior editor Alyssa Mercante on this tweet that is still blowing up as I type this:
Yes, a lot of fits at The Game Awards suck. The show itself has grown into an absolute juggernaut on a yearly basis, but I can definitely see how someone could write off the seriousness of it all after bearing witness to some of the schlubbier outfits that have “graced” the stage in years past. Like it or not, gaming and esports still have a lot of maturing to do – and legacy media outlets most likely still view the medium itself as immature (both in age and in… actual maturity). But it doesn’t have to be this way!
Poor style choices are not necessarily a fault of the industry itself or the people within it, personally I just think it’s a shitty trend that desperately needs to be bucked. Don’t believe me? Let’s have a look at The Streamer Awards and The Esports Awards, shall we?
Ludwig, that’s a sharp tux. Goldenboy is looking like an absolute GOAT as per usual. Even our very own Chris P., who owns exactly two different articles of clothing, said “drip too hard don’t stand too close you might fuck around and drown, off this wave”:
And then we’ve got The Game Awards. Geoff Keighley himself has stepped up his attire in recent years, upgrading from the nauseatingly common gaming and tech industry staple of a graphic tee, a blazer, jeans, and sneakers to one hell of a nice suit last year. Even the attendees polarized the actual winners and presenters, as every shot of the crowd presented a strange mix of the aforementioned “games industry default skin” and actual formal or cocktail attire.
It feels great to dress well and to dress up. Not everyone has access to or experience with formal attire, and I get that! There’s plenty of resources around the internet and probably just a short drive away from home that can help get you on the right track. And hey, I’m not saying every single person needs to wear the same thing at The Game Awards (quite the opposite, honestly – since that’s our problem already)… But if Geoff Keighley really wants to make The Game Awards as big as appointment television award shows such as The Grammys (and guess what – he does) then it’s time for the event’s dress code to grow up and look the part.
The Game Awards goes live tonight at 7:30PM Eastern.