Mixer Closing It’s Doors and Partnering With Facebook Gaming

Mixer- From the beginning, Mixer has been about creating the most engaging and interactive livestreaming experience. We set out to help streamers build great communities based on deep engagement with their audience. You all have been amazing throughout this journey – the Mixer community has focused on creating welcoming and inclusive communities, and you should be proud of what you have accomplished together.

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming. This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming.

What a fucking week this has been holy shit, I can’t even keep my head on straight. Mixer is officially toast. I had to triple take at my computer to make sure I wasn’t making it up in my head. But here we are, and Mixer is partnering with Facebook gaming. And according to Mixer’s blog post above, the creators are free to stream wherever they want. This also means we might be seeing Ninja and Shroud come right back to Twitch. Secure the bag, pocket the dough, get cut loose. The ultimate finesse.

Via Mixer

  • Mixer Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process.
  • Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program, where you can continue to grow and monetize your streams. Facebook Gaming will also fast-track onboarding for eligible streamers.
  • We encourage all Mixer viewers to spend their remaining Embers and Sparks to help support your favorite Mixer Partners and streamers. Mixer Partners will receive double-payment for all of their earnings in the month of June – so your support of Embers, Sparks and channel subscriptions for Mixer Partners will go even further during the rest of this month. 
  • Viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit as a thank you for your engagement on the platform. Details on what you can expect can be found at this FAQ. 
  • The Mixer service will continue to run through July 22, 2020. After that, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favorite streamers at Facebook Gaming. 

Chris P

Drinker of booze, writer of blogs, tweeter of tweets, puncher of desks.

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